Who We Are
Firebrand couples domain expertise in retail operations and brand management with corporate governance knowledge to actively influence a company’s governance structure, strategy and operations. We identify a firm whose brands are “bigger than the stock price” and assemble a team of advisors to develop an actionable strategy for how to unlock value. We then acquire a strategic block of equity and begin a dialog with management.
We believe this private market approach to public company investments places Firebrand in a “Sweet Spot,” offering the transparency and shareholder rights of the public markets with potential returns that are more typical of private equity investments.