Greg Shove

Greg Shove is an advisor to Firebrand Partners. Since 2005, Greg has been the founder and CEO of Halogen Guides, formerly The Helium Report. Greg was the co-founder of 2Market, a Silicon Valley start-up that pioneered the development of interactive shopping — and that was acquired by America Online in 1995. Greg spent over 4 years at America Online, where he was the first Vice President of Electronic Commerce in 1996.

In the past, Greg has worked at Digital Equipment Corp and Sun Microsystems. He graduated as a Sloan Fellow from Stanford University, Graduate School of Business in 1993. He also holds a BA in Economics from the University of Western Ontario.